What should stay with the viewer?
A commercial often has very little time. The idea needs to be clear: a situation, a feeling or a person that makes the message easy to take in. We start with what matters most and build the film around it.
Commercials · Martin Hultgren
Commercials
Direction for commercials and campaigns. From the first idea to a visual language that holds the story together, in Linköping and throughout Sweden.
Talk filmApproach
The idea and the making
Tone, casting, setting and rhythm need to work together. Directing brings the creative proposal into the practical world of a shoot. A considered treatment gives the crew and client a shared understanding of the film.
Planning for different formats
A campaign may need a main film, shorter edits and vertical formats. Discussing channels at the briefing stage lets us plan the images and storytelling for each use.
Start with a brief
Tell me what you want to communicate, who you want to reach and when the film needs to be ready. If you have a concept, we can build on it. If you just have a thought, that’s where we begin.
Practical questions
Do you work with agencies and production teams?
Yes. Send me your concept, brief or treatment, and we can discuss the directing role and how we might work together.
Can the shoot take place outside Östergötland?
Yes. I’m based in Linköping, but the location and crew are planned around the project.